Case Study – Local Ranking | NS Digital | Helps Tree Services Company Become Orlando’s #1 Tree Service Provider, Generating 45+ Monthly Leads and Achieving Top GMB Rankings in 8 Months
GOAL: Improve Local Online Visibility, Optimize On-Page SEO, Increase GMB Rankings, and Drive More Client Inquiries
Project Start Date: January 2022
Ongoing
About Our Client
Tree Service Company | Orlando
Their offerings include tree removal, stump removal, tree trimming and pruning, cabling and bracing, and air spading. The company is known for its licensed and insured arborists who deliver excellent customer service. They aim to provide professional, affordable, and reliable tree care for both residential and commercial clients.
Client Discovery & Challenges
They reached out to NS Digital seeking to enhance their local online presence and generate more leads in a highly competitive market. During the initial discovery phase, we identified the following challenges:
- High Competition in Orlando: The local tree service market is crowded, with many established companies vying for the same customers.
- Inconsistent GMB Performance: The Google My Business profile was not ranking consistently for relevant local searches, limiting their visibility.
- Limited Online Content: The website content lacked depth and did not adequately target specific services or local search queries.
- Website Issues: There were technical SEO issues affecting site performance, such as slow page load times and missing metadata.
Provided Solutions
To address these challenges and achieve Advance Tree Pros’ goals, NS Digital implemented a multi-faceted digital marketing strategy that included:
- Local SEO Optimization
- GMB Optimization: Enhanced the Google My Business profile by adding detailed service descriptions, optimized images, and regular posts about tree services. Ensured the business name, address, and phone number (NAP) were consistent across all local listings.
- Local Directory Listings: Updated and standardized the company’s information across multiple local directories, added niche-specific listings, and corrected any inconsistencies.
- On-Page SEO
- Keyword Targeting: Conducted keyword research to identify high-value terms such as “tree trimming Orlando,” “stump removal service,” and “licensed arborist near me.” These keywords were strategically integrated into the website content.
- Content Creation: Created service-specific landing pages that provided detailed information on each service, including tree trimming, cabling and bracing, and air spading. Added location-based keywords to target the Orlando area and surrounding neighborhoods.
- Technical SEO Enhancements: Fixed page speed issues, optimized images, added meta titles and descriptions, and created a sitemap.xml for better crawlability.
- Content Marketing
- Blog Articles: Published articles addressing common tree care topics, such as “Signs Your Tree Needs Trimming” and “How to Choose a Tree Service in Orlando,” to drive organic traffic.
- Service Updates & Promotions: Shared GMB posts and social media content highlighting seasonal services and special offers, increasing local engagement.
Measuring Results
To evaluate the impact of our efforts, we tracked several key performance indicators (KPIs):
- GMB Ranking Improvements: Monitored the position of local keywords in Google Maps results.
- Website Traffic Growth: Analyzed changes in organic search traffic and website engagement metrics using Google Analytics.
- Lead Generation Metrics: Measured the number of phone calls, form submissions, and consultation requests resulting from the digital marketing efforts.
- Social Media Engagement: Tracked the growth of followers, shares, and comments on social media platforms.
Results
The campaign has produced significant results in the first six months:
- Top 3 GMB Rankings: Achieved top 3 positions for over 15 relevant keywords in Google Maps results for the Orlando area.
- Increased Organic Traffic: Website traffic from organic search increased by 50%, leading to more inquiries.
- Lead Generation: The number of monthly leads grew from an average of 8 to 22, including phone calls and form submissions.
- Boosted Online Reviews: Increased the number of reviews from 40 to 85 on Google, raising the average rating to 4.9 stars.
- Enhanced Social Media Presence: Grew social media followers by 35% and saw a 45% increase in post engagement.
Advance Tree Pros continues to benefit from a stronger online presence, leading to steady growth in client inquiries and improved brand recognition in the Orlando market.
