Case Study – GMB Ranking | NS Digital | Helps House Cleaning Company Become Las Vegas’ #1 Cleaning Service Provider, Generating 65+ Monthly Leads and Achieving Top GMB Rankings in 6 Months

GOAL: Improve Google My Business (GMB) Rankings, Increase Brand Visibility, and Generate More Leads

Project Start Date: January 2024
Ongoing

About Our Client

House Cleaning Service Company | Las Vegas

They offer a wide range of cleaning services, including House Cleaning, Airbnb Cleaning, Deep Cleaning, Move-In/Move-Out Cleaning, Apartment Cleaning, Post-Construction Cleaning, and Carpet Cleaning. Also serves Las Vegas, Henderson, Summerlin, and North Las Vegas, providing weekly, bi-weekly, monthly, and one-time services.

Client Discovery & Challenges

In late 2023, They reached out to NS Digital to enhance their online presence and acquire more clients through digital channels. Our initial discovery process revealed several key challenges:

High Competition: The Las Vegas area has numerous cleaning service providers, making it challenging to stand out.
Inconsistent Online Listings: Their business information across various online directories was inconsistent, which negatively impacted local SEO.
Limited Online Reviews: While they had a few positive reviews, they needed more to build credibility and trust with potential clients.
Minimal Website Traffic: Their website was not generating significant traffic, and most new clients came from word-of-mouth referrals.

Provided Solutions

To address these challenges and help Happy Home Helpers achieve their goals, NS Digital implemented a comprehensive digital marketing strategy, including:

Local SEO Optimization
- GMB Profile Enhancement: We optimized their Google My Business profile by adding detailed service descriptions, high-quality images, and a service area map. We also ensured the business name, address, and phone number (NAP) were consistent across all listings.
- Local Citations & Directory Listings: Corrected and standardized business information across 50+ local directories, eliminating duplicate listings and adding niche-specific citations to increase local search visibility.
- Review Generation Strategy: Implemented a strategy to encourage satisfied clients to leave reviews, resulting in a 50% increase in online reviews within the first three months.
On-Page & Technical SEO
- Content Optimization: Updated website content to include service-specific pages targeting keywords like “Airbnb cleaning Las Vegas,” “move-out cleaning Henderson,” and “junk hauling Summerlin.” Added location-based keywords to the homepage and service pages for better local SEO.
- Technical Improvements: Created a sitemap.xml and robots.txt file, fixed crawl errors, and optimized website speed to improve search engine indexing.
Content Marketing
- Blog Posts & Guides: Published content on relevant topics such as “The Benefits of Deep Cleaning Before Moving Out” and “How to Choose the Right Cleaning Service in Las Vegas,” driving traffic from organic searches.
- Social Media Content: Promoted services and special offers on social media, engaging with the local community to build brand awareness.

Measuring Results

NS Digital employed several Key Performance Indicators (KPIs) to measure the impact of our efforts:

GMB Ranking Improvements: Tracked keyword rankings for local search terms and map pack results.
Increased Organic Traffic: Monitored website traffic using Google Analytics, focusing on growth in organic visits.
Lead Generation Metrics: Measured the number of phone calls, form submissions, and booking requests resulting from our campaigns.

Review Growth: Analyzed the increase in online reviews and ratings across platforms like Google and Yelp.

Results

The strategic approach yielded significant results within the first six months:

Top 3 GMB Rankings: 20+ relevant keywords ranked in the top 3 positions on Google Maps in Las Vegas.
Organic Traffic Growth: Achieved a 45% increase in website traffic from organic search, leading to more inquiries.
Lead Generation: Averaged 25 qualified leads per month, up from just 10 per month before the campaign.
Online Review Increase: Grew the number of reviews from 30 to 75 on Google, improving the average rating from 4.3 to 4.8 stars.
Enhanced Brand Awareness: Increased engagement on social media channels, with a 60% rise in local followers and shares.

This company continues to benefit from the implemented strategies, enjoying improved local visibility and a steady stream of new clients.